Introducing SHOPPER360
Commercial
Commercial reality is at the heart of SHOPPER360 — our senior team have lived in your world and faced your challenges. They are some of the Asia-Pacific’s most experienced and respected sales, marketing and general management executives in the consumer goods sector, with outstanding strategy credentials.
By drawing on their real-world C-suite expertise, we don’t just produce more accurate, insightful shopper research results. We also interpret your results through a highly sophisticated commercial lens and turn them into a strategy that will add significant value to your bottom line.
Technology
Remember when Pac-Man was the height of sophistication? Since then, gaming has driven astounding advances in virtual reality that have now crossed over into the world of commerce. Using world-leading VR technology, we build completely convincing 3D digital shopping environments that can be reformatted with a single keystroke.
With SHOPPER360’s flexibility, we can model any product, category or store. We can even prototype innovations that don’t exist yet. Our virtual research environments are fully immersive and totally controlled, with no extraneous influences, so SHOPPER360 participants behave just as they would in real life.
Psychology
Do you ever wonder why there’s such a big difference between what shoppers tell researchers and how they behave in-store? SHOPPER360 draws on cognitive psychology to close this frustrating gap.
SHOPPER360’S architecture is built around the two forms of decision-making that make up what psychologists call dual process theory — System 1 and System 2 thinking. One is emotional and the other is rational. To predict how shoppers will behave, SHOPPER360 accounts for both.
Methodology
As SHOPPER360 is a revolutionary research platform, we have developed a suite of robust proprietary methodologies. These draw on established research design to provide statistical quantitative validity and qualitative insights, while leveraging the breakthrough capabilities of the platform.
And because shopper marketing is such a fast-moving world, we’re continually partnering with the research and academic communities to develop new methodologies that reflect the latest thinking.
Why SHOPPER360?
A deeper understanding of shopper behaviour
Who do we work with?
SHOPPER360 reduces risk and optimises outcomes at every stage of the innovation journey, from concept and product development to market evaluation, design, prototyping, A/B testing and launch strategies.
Our clients include retailers, marketers and sales executives across the whole consumer goods value chain.
The user experience for research participants
It’s critical that research participants shop naturally, without any distraction or influence from the virtual environment. To achieve this, the participant experience is structured to deliver behaviour and outcomes that are as close as possible to a real shopping trip.
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