What does lumaten mean?

The origins of Lumaten

Lumaten derives from two words: illuminate and Aten.

From the Latin illuminare (to literally light up or brighten), illuminate also means to explain something that is difficult to understand.

Aten is an ancient god from Egyptian mythology, usually depicted as the disk of the sun. Egyptians wore the sun symbol of Aten as a forehead dot, similar to the Hindu bindi. They believed this enlightened third eye could see beyond the physical to observe the soul within.

Aten saw with great clarity when others were deceived by their own senses. At Lumaten, we seek to see beyond the physical and the obvious, so we can illuminate the true drivers behind human behaviour for our clients.

Developed by senior executives in the consumer goods sector, SHOPPER360 delves beneath how shoppers THINK they will act to reveal how they WILL act.

By combining immersive virtual reality (VR) and cognitive psychology, SHOPPER360 reveals the conscious and unconscious motivations driving purchasing decisions. We use predictive analytics to interpret what the results mean for your business, both across the store path-to-purchase and at the shelf. Then our team of senior commercial experts translate the outcomes into an evidence-based strategy.

SHOPPER360 is a powerful tool for any business that stands or falls on shopper behaviour.

Because it is observational rather than language-based, SHOPPER360 provides a new level of predictive accuracy, speed and flexibility for shopper marketing research that translates into stronger, more effective commercial strategies.

What makes SHOPPER360 different is our unique 360-degree, four-discipline approach, which fuses the latest tools and thinking in Commerce, Technology, Psychology and Research Methodology.