Our extensive commercial expertise ensures all studies produce research results that translate directly into actionable strategy — strategy that focuses on delivering the client’s goal and is enhanced by our team’s sound insight and vast experience.
SHOPPER360 uncovers insights that would otherwise be hidden. Because they are based on observation, not claims, they provide a solid basis for building a commercial strategy that will succeed in the real world.
SHOPPER360 was developed by people with deep experience in the consumer goods sector, so every aspect supports the needs of the industry. The solutions that are delivered via SHOPPER360 have built-in real-world context and are fully actionable. We focus on realising the promise of the insight, not the insight itself.
SHOPPER360 captures what success looks like through the shopper’s eyes, providing actual shopper journeys that can be shared on different media platforms.
Shoppers post-rationalise decisions
Impact of uncontrollable variables e.g. weather
Limited by physical build
Limited by operational risk
Typically 3-6 months before analysis phase
In-study changes limited by cost and time
Limited by significant capital, product and execution costs
Based purely on shopper behaviour, not recall
Can isolate impact of single, controlled variable
Digital build of assets increases options
Removes operational risk
2-4 weeks to build a category & studies are completed within 2 months
Ability to respond to changing needs with a keystroke
One-off cost for base environment and assets
Digital prototypes created at a fraction of real-world cost
Base environment easily customised for future re-use