Paul Fitzgerald


Lumaten’s co-founder and co-creator of SHOPPER360, Paul is an industry-respected expert in commercial strategy and how to drive FMCG growth. His career has taken him around Australia and New Zealand and into Asia as a senior executive and strategy consultant.

Paul spent more than 20 years with the world’s biggest brand, Coca-Cola. He led commercial and sales teams in Australia, New Zealand and the Pacific Islands, enjoying a track record of generating sustainable value growth in every role. He has an MBA from the University of Sydney and wishes SHOPPER360 had been around when he was a General Manager.

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