Selling consumer goods has never been tougher. Shopping behaviour is constantly changing and brand loyalty is becoming less relevant. As a result, the industry is ultra-competitive, the risks are greater, and margins are decreasing. These are major challenges, and the only way to overcome them is to understand shopper behaviour better.
Imagine the future if you could get inside every shopper’s head.
Those high new product intent-to-purchase scores are delivering on their promise every time. Your latest line extension is still on the shelves 12 months after launching. Your pricing strategy is working because it’s built around the latest behaviour-based evidence, not yesterday’s data.
With SHOPPER360’s breakthrough research platform, all this is possible.
By combining immersive virtual reality (VR) and cognitive psychology, SHOPPER360 reveals the conscious and unconscious motivations driving purchasing decisions. We use predictive analytics to interpret what the results mean for your business, both across the store path-to-purchase and at the shelf. Then our team of senior commercial experts translate the outcomes into an evidence-based strategy.
Because it is observational rather than language-based, SHOPPER360 provides a new level of predictive accuracy, speed and flexibility for shopper marketing research that translates into stronger, more effective commercial strategies.
What makes SHOPPER360 different is our unique 360-degree, four-discipline approach, which fuses the latest tools and thinking in Commerce, Technology, Psychology and Research Methodology.
Commercial reality is at the heart of SHOPPER360 — our senior team have lived in your world and faced your challenges. They are some of the Asia-Pacific’s most experienced and respected sales, marketing and general management executives in the consumer goods sector, with outstanding strategy credentials.
By drawing on their real-world C-suite expertise, we don’t just produce more accurate, insightful shopper research results. We also interpret your results through a highly sophisticated commercial lens and turn them into a strategy that will add significant value to your bottom line.
Remember when Pac-Man was the height of sophistication? Since then, gaming has driven astounding advances in virtual reality that have now crossed over into the world of commerce. Using world-leading VR technology, we build completely convincing 3D digital shopping environments that can be reformatted with a single keystroke.
With SHOPPER360’s flexibility, we can model any product, category or store. We can even prototype innovations that don’t exist yet. Our virtual research environments are fully immersive and totally controlled, with no extraneous influences, so SHOPPER360 participants behave just as they would in real life.
Do you ever wonder why there’s such a big difference between what shoppers tell researchers and how they behave in-store? SHOPPER360 draws on cognitive psychology to close this frustrating gap.
SHOPPER360’S architecture is built around the two forms of decision-making that make up what psychologists call dual process theory — System 1 and System 2 thinking. One is emotional and the other is rational. To predict how shoppers will behave, SHOPPER360 accounts for both.
As SHOPPER360 is a revolutionary research platform, we have developed a suite of robust proprietary methodologies. These draw on established research design to provide statistical quantitative validity and qualitative insights, while leveraging the breakthrough capabilities of the platform.
And because shopper marketing is such a fast-moving world, we’re continually partnering with the research and academic communities to develop new methodologies that reflect the latest thinking.
SHOPPER360 reduces risk and optimises outcomes at every stage of the innovation journey, from concept and product development to market evaluation, design, prototyping, A/B testing and launch strategies.
Our clients include retailers, marketers and sales executives across the whole consumer goods value chain.
It’s critical that research participants shop naturally, without any distraction or influence from the virtual environment. To achieve this, the participant experience is structured to deliver behaviour and outcomes that are as close as possible to a real shopping trip.